Tag Archives: search engine rankings

Today’s Business and Marketing – SEO

Just How Important Is SEO for Business?

There is no question that search engine optimization is critical to any business that doesn’t have a local monopoly. If you want to succeed you need to be found online, and you need to have a website that converts visitors into customers. However, it doesn’t matter how nice your website is if no one can ever find you. You need quality SEO services that can help get you get to the top of the search engine rankings and beat out the competition to stay there.

50% Of All Buying Decisions Start Online

As of a March 2014 study, it was discovered that over half of all buying decisions started with an online search. This trend is only going to continue to grow in this direction, especially since pretty much everyone in the younger generations has used the Internet since their youth and are extremely comfortable with it. Youth already starts online purchases online at a much higher rate than older generations.

What does this mean to you? It means if you don’t have a website, or don’t have a website that’s ranking, you’re giving up over half of all business out there right off the bat. That’s not smart business, and it goes to show why it’s so important to have a qualified SEO agency behind, to help your website rank.

Mobile Marketing Is The Future

Many of these searches start on mobile devices, another trend that many in the older generation might not care for but it’s not going anywhere. Mobile devices accounted for over half of all online searches starting in early 2015, making the ability to rank a mobile commerce small business website even more important if you want to stay competitive marching through 2016 and beyond.

A major part of a good SEO agency’s job is to make sure you have a mobile-friendly website that shows up well on any mobile device and can help you to shoot up past any competition to claim the lion’s share of new customers.

You Need An Online Presence

No one is arguing against having an online presence because even the most stubborn business owner can see where the world is trending. You need to be able to reach the most customers possible, and that means being seen where they are going. Newspaper and print advertising is all but dead – you need to make sure you’re covered online and easy to find.

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In Conclusion

When it comes to getting your business notice, no other medium has the pure potential that the Internet does. Getting online involves not only being found locally so you can become the big name in your area but knowing how to scale up the SEO if you want a national audience. Getting to the top of these rankings doesn’t happen by accident. If you’re not using a powerful SEO team to help you surge to the top then you are falling behind the competition.

The Internet is the ultimate example of the rich get richer, so make sure you’re on that top tier!